MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENG1072 | English II | Spring | 1 | 2 | 2 | 3 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Lecturer SABAHAT SEDA ERCAN |
Course Lecturer(s): |
Instructor GİZEM YAMAN Dr. Öğr. Üyesi MUSTAFA POLAT Instructor ANIL GÜNAYDIN Instructor SELİN EYÜBOĞLU GÜNDOĞDU |
Recommended Optional Program Components: | It doesn't exist in this program. |
Course Objectives: | This lesson aims to improve students’ reading, writing, listening and speaking skills and prepare them for the challenges of an undergraduate academic program conducted in English and for occupational purposes. Specifically, the course has three main objectives: to develop students’ abilities to read a variety of authentic English texts, to expand and strengthen their vocabulary, and to introduce students to Business English. |
The students who have succeeded in this course; 1. Be able to comprehend and construct daily dialogues. 2. Be able to write and speak about daily subjects with simple structures and vocabulary knowledge. 3. Be able to comprehend authentic materials of the target language. |
WEEK 1: INTRODUCTION TO THE COURSE WEEK 2: “BUSINESS ACCOMMODATION” WEEK 3: “OUT OF THE OFFICE” READIING ASSIGNMENT 1 (RA): “THREE WINNING ORGANIZATIONAL CHANGES” WEEK 4: “DEVELOPING CONTACTS” RA2: “COMMUNICATING BETTER AT WORK” WEEK 5: “CULTURAL ISSUES” RA3: “TEN TIPS FOR SUCCESSFUL BUSINESS NETWORKING” WEEK 6: “TEAM WORK” WEEK 7: “ENTERTAINING CLIENTS” RA4: “LEARN THE IMPORTANCE OF CULTURAL AWARENESS WHEN COMMUNICATING” WEEK 8: “COMPANY FINANCES” WEEK 9: “ STARTING UP” RA5: “TEAM WORK AND TEAM BUILDING ESSENTIALS” WEEK 10: “JOB APPLICATIONS” RA6: “ENTERTAINING CLIENTS” WEEK 11: “RECRUITMENT” WEEK 12 TASK 1 WEEK 13 TASK 2 WEEK 14 LISTENING REVIEW |
Week | Subject | Related Preparation |
1) | Genel İngilizce tekrarı Revision of English grammar structures | Genel İngilizce tekrarı Revision of English grammar structures |
2) | Kaba ya da kibar tonlamaları birbirinden ayırabilme Distinguishing polite and rude intonation | Otelleri ya da otel tesisleri ile ilgili kelime çalışmaları Vocabulary to describe hotels and hotel facilities |
3) | "Thinking outside the box" makalesi Reading activity | Verilen metinden ilgili kelimeleri çıkarma ve anlama Vocabulary at a given text |
4) | "Business Network International (BNI)" makalesi okunması Article reading activity | Verilen metinden ilgili kelimeleri çıkarma ve anlama Guessing vocabulary from context |
5) | Kültürel farklılılar üzerine yazılacak yazı A writing activity about cultural differences | Genel İngilizce çalışması, Noktalama işaretleri üzerinde çalışmalar, Yazı organizasyonu üzerinde çalışmalar. Grammar rules revision, punctuation and organization in writing. |
6) | "Marketing in China" isimli makaleyi okuma anlama | Verilen metinden ilgili kelimeleri çıkarma ve anlama |
7) | "Kaizen" makalesini okuma ve anlama Article reading activity | Verilen metindeki ilgili kelimeleri çıkarma ve anlama Guessing vocabulary from the context |
8) | Vize Haftası Midterm Week | Vize Haftası Midterm Week |
9) | "Business Golf" isimli makalenin okunması Reading an article | Verilen metinde ilgili kelimeleri çıkarma ve anlama Guessing vocabulary from the context |
10) | "Halma: A secretive success" isimli makalenin okunması. Reading an article. | Bir muhasebe müdürünün sunumu. A presentation by a company finance director. |
11) | "Smoothie Drinks" isimli makalenin okunması. Reading an article. | Bir makalenin özetini yazabilme. Giving a summary of an article. |
12) | "Online recruitment" isimli makaleyi okuma ve anlama Reading an article. | Bir CV içine yazılabilecek bilgileri ayıklama. Categorising information for a CV. |
13) | "A Christmas Text" isimli yazıyı okuma ve anlama. Reading an article | Verilen metindeki ilgili kelimeleri çıkarma ve anlama. Guessing vocabulary from yhe context. |
14) | Genel Tekrar General revision | Genel Tekrar General revision |
Course Notes / Textbooks: | Whitby, Norman. Business Benchmark Pre-Intermediate to Intermediate, Cambridge: Cambridge University Press, 2009. |
References: | 1. Personal Study Book (Business Benchmark) 2. “Inside Reading 1-2-3” (OUP), internet resources 3. “Concepts for Today” by Lorraine C. Smith, Nancy Nici Mare |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 90 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 90 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 2 | 2 | 4 |
Presentations / Seminar | 1 | 2 | 2 |
Homework Assignments | 3 | 5 | 15 |
Quizzes | 3 | 3 | 9 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |