MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PIH5999 Project Fall 0 0 0 14

Basic information

Language of instruction: Turkish
Type of course: Must Course
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components: None
Course Objectives: To see that the student is able to accomplish an original reseach. Thus, during the project reseach the students uses their own knowledge to improve themselfs and also contributes to the growth of scientific knowloedge.

Learning Outcomes

The students who have succeeded in this course;
1. Enhance the necessary skills on secondary research needed for project topic selection.
2. Determine the framework of the project through literature review.
3. Structure the project with primary researches.
4. Analyze the project by combining the literature and built structure.

Course Content

In this course, topic determination and topic limitations will be carried out, by research on the topic, the project will be presented and the validity of the project will be analyzed by the presented literature.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Research for the project topic
2) Secondary research for project
3) Secondary research for project
4) Project writing rules
5) Writing and editing the literature
6) Writing and editing the literature
7) Meeting with the supervisor and reviews
8) Meeting with the supervisor and reviews
9) Implementation of primary research and analysis of data
10) Meeting with the supervisor and reviews
11) Analysis of data and reviews for validation of project according to the literature
12) Consultation from supervisor
13) Reviews and preparation for final presentation
14) Consultation from supervisor

Sources

Course Notes / Textbooks: Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir.

The necessary resources will depend on the topic of interest.
References: Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir.

The necessary resources will depend on the topic of interest.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 9 % 10
Application 1 % 20
Field Work 1 % 10
Presentation 1 % 20
Project 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Study Hours Out of Class 14 140
Project 14 140
Preliminary Jury 3 30
Paper Submission 5 50
Total Workload 360

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. 5
2) To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. 5
3) To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. 5
4) Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. 5
5) Make important and strategic decisions by using and examining qualitative and quantitative research datas. 5
6) Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. 1
7) Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. 1
8) Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. 4
9) Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. 1
10) Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. 5