MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PIH5999 | Project | Fall | 0 | 0 | 0 | 14 |
Language of instruction: | Turkish |
Type of course: | Must Course |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | To see that the student is able to accomplish an original reseach. Thus, during the project reseach the students uses their own knowledge to improve themselfs and also contributes to the growth of scientific knowloedge. |
The students who have succeeded in this course; 1. Enhance the necessary skills on secondary research needed for project topic selection. 2. Determine the framework of the project through literature review. 3. Structure the project with primary researches. 4. Analyze the project by combining the literature and built structure. |
In this course, topic determination and topic limitations will be carried out, by research on the topic, the project will be presented and the validity of the project will be analyzed by the presented literature. |
Week | Subject | Related Preparation |
1) | Research for the project topic | |
2) | Secondary research for project | |
3) | Secondary research for project | |
4) | Project writing rules | |
5) | Writing and editing the literature | |
6) | Writing and editing the literature | |
7) | Meeting with the supervisor and reviews | |
8) | Meeting with the supervisor and reviews | |
9) | Implementation of primary research and analysis of data | |
10) | Meeting with the supervisor and reviews | |
11) | Analysis of data and reviews for validation of project according to the literature | |
12) | Consultation from supervisor | |
13) | Reviews and preparation for final presentation | |
14) | Consultation from supervisor |
Course Notes / Textbooks: | Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir. The necessary resources will depend on the topic of interest. |
References: | Faydalanılacak kaynaklar proje konusuna göre değişiklik gösterecektir. The necessary resources will depend on the topic of interest. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 9 | % 10 |
Application | 1 | % 20 |
Field Work | 1 | % 10 |
Presentation | 1 | % 20 |
Project | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Study Hours Out of Class | 14 | 140 |
Project | 14 | 140 |
Preliminary Jury | 3 | 30 |
Paper Submission | 5 | 50 |
Total Workload | 360 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 5 |
2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 5 |
3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 5 |
4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 5 |
5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 5 |
6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 1 |
7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 1 |
8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 4 |
9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 1 |
10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 5 |