| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5113 | Crisis Communication | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done. |
|
The students who have succeeded in this course; I. define basic terms of crisis communication II. identify the dimensions of crisis communication III. explain terms of crises IV. define types of crisis V. identify organizational change, total quality management, strategic planning and management VI. analyze the development of crisis communication VII. develop pre-crisis strategies and tactics VIII. develop strategies and tactics for period of crisis and post crisis IX. define the role of pr in crisis communication X. explain the process of crisis communication |
| This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed. |
| Week | Subject | Related Preparation |
| 1) | What is a Crisis? | |
| 2) | Conceptual Dimensions of Crises | |
| 3) | Terms of Crisis | |
| 4) | Types of Crisis | |
| 5) | Related Field with Crisis Management | |
| 6) | Crisis Management Strategy and Models | |
| 7) | Pre-Crisis Management | |
| 8) | Period of Crisis and Post-Crisis | |
| 9) | Crisis and Media | |
| 10) | Crisis Communication and Public Relations | |
| 11) | Digital crises | |
| 12) | Case Studies | |
| 13) | Case Studies | |
| 14) | Wrap-up and Disccusion |
| Course Notes / Textbooks: | Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester. |
| References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Homework Assignments | 9 | 45 |
| Midterms | 7 | 32 |
| Final | 7 | 35 |
| Total Workload | 154 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 4 |
| 2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 4 |
| 3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 4 |
| 4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 2 |
| 5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 3 |
| 6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 2 |
| 7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 1 |
| 8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 3 |
| 9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 4 |
| 10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 4 |