PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PIH5113 | Crisis Communication | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done. |
The students who have succeeded in this course; I. define basic terms of crisis communication II. identify the dimensions of crisis communication III. explain terms of crises IV. define types of crisis V. identify organizational change, total quality management, strategic planning and management VI. analyze the development of crisis communication VII. develop pre-crisis strategies and tactics VIII. develop strategies and tactics for period of crisis and post crisis IX. define the role of pr in crisis communication X. explain the process of crisis communication |
This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed. |
Week | Subject | Related Preparation |
1) | What is a Crisis? | |
2) | Conceptual Dimensions of Crises | |
3) | Terms of Crisis | |
4) | Types of Crisis | |
5) | Related Field with Crisis Management | |
6) | Crisis Management Strategy and Models | |
7) | Pre-Crisis Management | |
8) | Period of Crisis and Post-Crisis | |
9) | Crisis and Media | |
10) | Crisis Communication and Public Relations | |
11) | Digital crises | |
12) | Case Studies | |
13) | Case Studies | |
14) | Wrap-up and Disccusion |
Course Notes / Textbooks: | Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester. |
References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 3 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Homework Assignments | 9 | 45 |
Midterms | 7 | 32 |
Final | 7 | 35 |
Total Workload | 154 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |