| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5103 | Cases in Public Relations | Fall | 3 | 0 | 3 | 8 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The aim of this course is to give practical information about public relations cases in different implementation areas. Building on students knowledge on public relations theories, this course will provide the knowledge in practice of public relations in both national and international implementations. |
|
The students who have succeeded in this course; I. Demonstrate a critical understanding of the public relations processes in varying situations. II. Interpret a public relations case according to the given situations. III. Critically analyze a public relations implementation according to its necessities. IV. Relate public relations cases with their theoretical basis. V. Criticise public relations cases by theoretically analyzing the components of implementation. VI. Debate about the implementation steps of different public relations campaigns. VII. Evaluate the effectiveness of given public relations campaigns. |
| In this course, different cases from different areas of public relations will be covered, such as employee relations, crisis communications, consumer relations, international relations, media relations etc. |
| Week | Subject | Related Preparation |
| 1) | Overview of the public relations process with campaign models | |
| 2) | Investor and financial relations cases | |
| 3) | Media relations cases | |
| 4) | Internal communications cases | |
| 5) | Employee relations cases | |
| 6) | Community relations cases | |
| 7) | Public affairs and goverment relations cases | |
| 8) | Reviews with sample cases | |
| 9) | Consumer relations cases | |
| 10) | International public relations cases | |
| 11) | Cases about relations with special publics | |
| 12) | Crisis communication cases | |
| 13) | Integrated marketing communications cases | |
| 14) | Review for final exam |
| Course Notes / Textbooks: | Okumalar haftalık olarak verilecektir. Reading material will be given on a weekly basis. |
| References: | Okumalar haftalık olarak verilecektir. Reading material will be given on a weekly basis. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 4 | % 40 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Homework Assignments | 13 | 59 |
| Midterms | 8 | 31 |
| Final | 8 | 32 |
| Total Workload | 164 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 4 |
| 2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 5 |
| 3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 1 |
| 4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 5 |
| 5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 1 |
| 6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 5 |
| 7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 1 |
| 8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 3 |
| 9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 4 |
| 10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 4 |