| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5014 | Strategic Management of Public Relations | Spring | 3 | 0 | 3 | 8 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Assoc. Prof. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | By completing this course, the students will learn to think strategically and gain strategy building skills in public relations. |
|
The students who have succeeded in this course; 1. Review and analyze strategic management as a core unit in public relations process. 2. Gain further information on strategic public relations. 3. Analyze different types of public relations activities and implementations. 4. Gain the necessary skills for strategic management of public relations. |
| Public relations processes which are necessities to strategic planning; research, objectives, planning and evaluation will be analyzed in detail, with examples. |
| Week | Subject | Related Preparation |
| 1) | ||
| 2) | ||
| 3) | ||
| 4) | ||
| 5) | ||
| 6) | ||
| 7) | ||
| 8) | ||
| 9) | ||
| 10) | ||
| 11) | ||
| 12) | ||
| 13) | ||
| 14) | Review for the final exam |
| Course Notes / Textbooks: | Ronald Smith- Strategic Planning for Public Relations Ahmet Bülend Göksel-Stratejik Halkla İlişkiler Yönetimi |
| References: | Örnek halkla ilişkiler uygulamaları |
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 15 | 31 |
| Quizzes | 14 | 16 |
| Midterms | 15 | 34 |
| Final | 15 | 50 |
| Total Workload | 173 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 5 |
| 2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 4 |
| 3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 5 |
| 4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 1 |
| 5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 2 |
| 6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 2 |
| 7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 1 |
| 8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 4 |
| 9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 3 |
| 10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 5 |