| HUMAN RESOURCES MANAGEMENT (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5010 | Persuasion and Communication Psychology | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Assist. Prof. ÖNDER YÖNET Prof. Dr. YAMAN ÖZTEK Prof. Dr. HASAN KEMAL SUHER Prof. Dr. HALUK GÜRGEN Assoc. Prof. GÜL ŞENER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of the course is to provide students with a solid grounding in theories, principles, and strategies of social influence and persuasion as they apply to everyday contexts in which influence attempts take place. We'll explore this subject from a scientific and psychological perspective. We'll learn basic, effective persuasion tactics that are effective in changing attitudes and behaviors in a variety of situations. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relating to a wide variety of real-life communication contexts, situations. and settings. |
|
The students who have succeeded in this course; I. Functional Approaches to Approaches to Attitude II. Belief-Based Models of Attitude III. Cognitive Dissonance Theory IV. Theories of Behavioral Intention V. Elaboration Likelihood Model VI. The Study of Persuasive Effects VII. Source Factors VIII .Message Factor IX. Receiver and Content Factor X. Personality and Persuasion and Interpersonal Persuasion |
| This course will cover the basic persuasion theories. Also as foundations of these theories, belief, attitude, behavior related theories will be examined. |
| Week | Subject | Related Preparation |
| 1) | Introduction to persuasion Persuasion constancies and Change Persuasion Messages Travel Faster Than Ever Before | |
| 2) | Functional Approaches to Approaches to Attitude A Classic Functional Analysis Subsequent Developments Commentary | |
| 3) | Belief-Based Models of Attitude Summative Model of Attitude Research Evidence and Commentary | |
| 4) | Cognitive Dissonance Theory General Theoretical Sketch Some Research Applications Revisions of, and Alternatives to, Dissonance Theory | |
| 5) | Theories of Behavioral Intention Theory of Reasoned Action Research Concerning the TRA model Implications for Persuasion Theory of Planned Behavior Research Concerning the TPB Model PBC as a Persuasion Target Commentary on the TPB The Intention Behavior Relationship | |
| 6) | Elaboration Likelihood Model Variations in the Degree of Elaboration Factors Affecting the Degree of Elaboration Influences on Persuasion Effects Under Complexities and Consequences in Persuasion Process Commentary | |
| 7) | The Study of Persuasive Effects Experimental Design and Causal Inference Two General Problems in Studying Persuasive Effects | |
| 8) | Source Factors Communicator Credibility Liking Other Source Factors | |
| 9) | Review | |
| 10) | Message Factor Message Structure Message Content Sequential Request Strategies | |
| 11) | Receiver and Content Factor Natural Receiver Characteristics Induced Receiver Factors | |
| 12) | Personality and Persuasion The Myth of the Vulnerable Other Need for Cognition Self Monitoring Dogmatism Additional Issues Other Personality Factors | |
| 13) | Interpersonal Persuasion Foot in the Door Door in the Face Applications Other Compliance Techniques Compliance Gaining Ethical Issues | |
| 14) | Communication Campaigns Thinking about Campaigns locating Effects Theoretical Perspectives Campaigns Effects The McGruff Crime Prevention Project Antismoking and Cardiovascular Risk Reduction Campaigns Antidrinking Campaigns Drug Prevention Campaigns Complicating Factors Values and Ethics |
| Course Notes / Textbooks: | Persuasion Theory and Research (Second Edition) Daniel J. O’Keefe (University of Illinois) SAGE Publications 2002 The Dynamics of Persuasion Richard M.Perloff Routledge, 4th Ed. 2010. |
| References: | Konular ile ilgili makaleler gerekli olduğunda sağlanacaktır. Related articles will be provided if necessary. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 30 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Presentations / Seminar | 9 | 45 |
| Homework Assignments | 13 | 39 |
| Midterms | 6 | 30 |
| Final | 6 | 32 |
| Total Workload | 188 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Apply the theoretical and practical aspects of human resource management to formulate strategies that will enable organizations to achieve both operational and strategic goals related to the organization’s human capital. | |
| 2) | Deploy appropriate HRM metrics and other HRM analytics to make informed decisions that enhance the effectiveness of the recruitment, training, development, and retention of human resources and align the HRM strategy with the overall organizational strategy and purpose. | |
| 3) | Appraise and apply techniques in talent management that human resource professionals may use to facilitate effective position planning, talent selection, placement, compensation and rewards, as well as retention. | |
| 4) | Propose mediation or negotiation strategies that lead to positive, ethical outcomes and demonstrate scrupulous consideration of perceived points of conflict; differences in values, beliefs, and cultures; or divergence of goals. | |
| 5) | Assess opportunities to improve and sustain organizational performance through strategic thinking and management, the development of human capital, the allocation of physical and financial resources. | |
| 6) | Exhibit the ability to make reasoned, ethical decisions based on professional standards and practices for ethical conduct, legal requirements, and regulatory guidelines in human resource management that are in the best interest of the individual, the organization, the environment, and society as a whole. | |
| 7) | Propose systematic, systemic, and sustainable solutions to complex business problems related to human capital and human resources needs and issues by applying critical-thinking and analytical skills. |