| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5008 | Public Relations and Reputation Management | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | Bu ders kurumsal iletişim süreçlerine katkısı olan itibar yönetimi üzerine kurulmuştur ve öğrencilere kurumların hangi uygulamalarla pazar koşullarında sürdürülebilirliklerini sağlayacakları anlatılacaktır. Öğrenciler derse hazırlayacakları sunumlarla aktif katılım sağlayarak itibar yönetimi uygulamalarını daha iyi anlayabileceklerdir. |
|
The students who have succeeded in this course; 1. Will be able to debate the problems of public relations sector and profession. 2. Will be able to define corporate reputation. 3. Will be able to recognise the important factors of corporate reputation. 4. Will be able to notice reputation management strategies implemented by the corporations. 5. Will be able to discuss the pros and cons of reputation management strategies. 6. Will be able to differentiate between social responsibility and corporate reputation. 7. Will be able to explain the role of corporate governance at the modern society and its effects on corporate reputation. |
| This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance. |
| Week | Subject | Related Preparation |
| 1) | A visionary tour at the public relations world and identity problems of the profession. | |
| 2) | Managing communications at the era of information society. | |
| 3) | Defining the concept corporate reputation. | |
| 4) | Corporate reputation: Management Strategies. | |
| 5) | Corporate reputation: Management Strategies. | |
| 6) | Corporate reputation and corporate social responsibility. | |
| 7) | Corporate reputation and corporate social responsibility cases. | |
| 8) | Corporate reputation and corporate governance. | |
| 9) | Corporate reputation and corporate governance cases. | |
| 10) | Corporate Reputation and sustainability. | |
| 11) | Corporate reputation and corporate social reporting. | |
| 12) | Corporate social reporting and sustainability cases. | |
| 13) | Measurement and evaluation of corporate reputation. | |
| 14) | Reputation management cases. |
| Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Will be given weekly. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Homework Assignments | 5 | % 50 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Homework Assignments | 10 | 42 |
| Midterms | 6 | 27 |
| Final | 7 | 52 |
| Total Workload | 163 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 5 |
| 2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 4 |
| 3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 5 |
| 4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 3 |
| 5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 2 |
| 6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 4 |
| 7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 3 |
| 8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 5 |
| 9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 5 |
| 10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 5 |