| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5005 | Theoretical Principals of Public Relations | Fall | 3 | 0 | 3 | 8 |
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Prof. Dr. ÇİSİL SOHODOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to build the foundation for both theoretical and practical Public Relations. The Turkish and western history of public relations and the theories of public relations will be covered in this lecture. Also campaign processes of public relations will be introduced to students. |
|
The students who have succeeded in this course; 1. Have an understanding of the history influencing Public Relations theory and practice. 2. Understand the concept of public relations and differentiate the concept from similar disciplines in the field. 3.Understand and identify the major PR theories of Western and non-Western societies. 4.Comprehend the relationship between PR theory and practice. 5. Develop a disciplined approach to the analysis of public relations problems. 6. Identify the role of public relations within the company’s business strategies. 7. Understand how the elements of a successful public relations campaign fit together. 8. Define the strategic public relations campaign flow. 9. Understand different processes for public relations strategic planning. 10. Identify and analyze special publics. |
| In this course, public relations concept and its evolution through history, its relationship with other disciplines, public relations models and theories and public relations campaign processes will be covered. |
| Week | Subject | Related Preparation |
| 1) | Public Relations concept and its evolution | |
| 2) | History of Public Relations | |
| 3) | Public Relations and it’s relationship with other fields | |
| 4) | Public Relations Theories | |
| 5) | Models of Public Relations – History and Press Agentry | |
| 6) | Models of Public Relations – Public Information Model | |
| 7) | Models of Public Relations: Two-way asymmetrical model | |
| 8) | Models of Public Relations: Two-way symmetrical Model and Excellence | |
| 9) | Public Relations Campaigns | |
| 10) | Strategic Public Relations Campaign Process | |
| 11) | Identifying the Steps in Public Relations Campaigns | |
| 12) | Target Publics in public relations | |
| 13) | Importance of target publics in public relations | |
| 14) | Reviews for final exam |
| Course Notes / Textbooks: | Okay, A & Okay, A. Halkla İlişkiler Kavram, Strateji ve Uygulamaları |
| References: | Konular ile ilgili makaleler sağlanacaktır. Related articles will be provided. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 5 |
| Homework Assignments | 4 | % 40 |
| Project | 1 | % 15 |
| Midterms | 1 | % 20 |
| Final | 1 | % 20 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Project | 11 | 40 |
| Homework Assignments | 12 | 39 |
| Midterms | 6 | 18 |
| Final | 6 | 22 |
| Total Workload | 161 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field. | 5 |
| 2) | To provide an interdisciplinary approach in public relations for students who want to pursue a career in marketing communications and public relations. | 4 |
| 3) | To support the students, who already work or willing to work in communication sector, by an approach which stays focused on strategic thinking, professional campaign building and ethical practice. | 5 |
| 4) | Demonstrate the ability to apply manual and computer based quantitative and qualitative research techniques. | 1 |
| 5) | Make important and strategic decisions by using and examining qualitative and quantitative research datas. | 1 |
| 6) | Demonstrate the ability to critically debate about public relations and marketing communications campaigns and cases presented by the contribution of professionals from communication sector. | 2 |
| 7) | Detailly analyze persuasion processes in communication and gain knowledge on the psychology of persuasion and perception. | 1 |
| 8) | Broaden the knowledge on public relations processes by discussing the details of new approaches in the field. | 3 |
| 9) | Demonstrate the capability of solving public relations related problems encountered in the area of corporate communications. | 3 |
| 10) | Critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations and marketing communications. | 5 |