| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5634 | Tourism Management | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | none |
| Course Objectives: | Raising future managers for tourism sector, and providing high-quality, scientific and modern education in tourism management is the main priority. |
|
The students who have succeeded in this course; I. Students who complete this course will be knowledgeable on the structure of tourism, its functioning and its importance for the country's development. II. Will become informed about concepts in tourism and in related disciplines, facts, principles and theories about tourism. |
| Participand will be provided with necessary information and skills on inforamtion technologies, tourism sector and touristic businesses, modern management and administration. |
| Week | Subject | Related Preparation |
| 1) | Overview of tourism and tourism sector | |
| 2) | Environment and tourism | |
| 3) | Special activities in tourism and convention tourism | |
| 4) | Creating new destinations in tourism | |
| 5) | Sanitation and rules of hygiene | |
| 6) | Science of alimentation and nutrition | |
| 7) | Midterm Exam | |
| 8) | Management of repair and renovation of tourism businesses | |
| 9) | Secutiry management in tourism | |
| 10) | Management of leisure | |
| 11) | Case studies on tourism | |
| 12) | Special interest tourism | |
| 13) | Travelling geography | |
| 14) | Overview |
| Course Notes / Textbooks: | Yard.Doç.Dr. Ülker Çolakoğlu, Yard. Doç. Dr. Osman Eralp Çolakoğlu,”Stratejik Yönetim ve Turizmde Uygulamaları”, Detay yayıncılık, 2010. |
| References: | Yard.Doç.Dr. Ülker Çolakoğlu, Yard. Doç. Dr. Osman Eralp Çolakoğlu,”Stratejik Yönetim ve Turizmde Uygulamaları”, Detay yayıncılık, 2010. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |