STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5631 | Current Topics on Turkish Economy | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ÇAĞLAR YURTSEVEN |
Course Lecturer(s): |
Prof. Dr. NECİP ÇAKIR Prof. Dr. SADULLAH ÇELİK Dr. İSMET DEMİRKOL Dr. ARMAĞAN CANAN |
Recommended Optional Program Components: | Mahfi Eğilmez “Ekonomi Politikası”, Prof. Dr. Aslan EREN “Türkiye Ekonomisi” , Kanunlar ve Mevzuat. |
Course Objectives: | This course is designed for participand who are learning their economy science and rules. Turkey economy to explain in detail. |
The students who have succeeded in this course; 1 The students, knowing that the building blocks of macro-economic issues that make up Turkey's economy can solve the parameters. 2 Students, Turkey's economy can analyze problems, including short-and long-term, solution to the conflict. 3 Students understand the issues that make up the economy-to-date by following the agenda of Economics. 4 Students learn about the functioning of economic institutions 5 Students can comment on economic crises and recessions. |
Week | Subject | Related Preparation |
1) | General economy: definitions and content | |
2) | Administration to economy: Public and private sector | |
3) | Associations of public economy (I) | |
4) | Associations of public economy (II) | |
5) | Associations of internationals economy (I) | |
6) | Associations of internationals economy (II) | |
7) | Review | |
8) | Other associations | |
9) | General equilibrium in the economy | |
10) | Economic growth | |
11) | Economic foreign relations | |
12) | Balance of payments | |
13) | Export – import | |
14) | Turkey's economy and crises |
Course Notes / Textbooks: | Economic policy (in Turkish, Ekonomi Politikası) - Mahfi Eğilmez Turkey's economy (in Turkish, Türkiye Ekonomisi) - Prof. Dr. Aslan EREN Lecture notes |
References: | Economic policy (in Turkish, Ekonomi Politikası) - Mahfi Eğilmez Turkey's economy (in Turkish, Türkiye Ekonomisi) - Prof. Dr. Aslan EREN Lecture notes |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes. |