INSTRUCTIONAL TECHNOLOGIES (TURKISH, NON-THESIS, DISTANCE EDUCATION)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5628 Social Media Management Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Instructor HAKAN ASLAN
Course Lecturer(s): Instructor FAHRİ EMRE REÇBER
Recommended Optional Program Components: non
Course Objectives: Indicates the role and effects of social media and its tools in Management field.

Learning Outcomes

The students who have succeeded in this course;
1) Understands the development of social media
2) Indicates the place of social media
3) Knows social media tools
4) Understands the interaction between social media and management

Course Content

Social media content management, social media tools, social networks.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Emergence of social media
2) Usage of social media
3) Social media platforms: Blogs and management blogger relations
4) Social media platforms: Social networks and management of relations with social network users
5) Social media platforms: Management of relations with forum, news ? discussion groups and dictionary users
6) Social media platforms: Media sharing sites and management of relations with their users
7) Midterm Exam
8) Social media platforms: Online games, cyber world and management of relations with their users
9) Social media platforms: Electronic Mails and management of relations with e-posta users
10) Social media platforms: Search engines and management of relations with their users
11) Social media platforms: Corporate websites and management of relations with their users
12) Mobile platforms and social media
13) Content and activity management
14) Social media applications used in Management field

Sources

Course Notes / Textbooks: Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları
References: Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 13 48
Study Hours Out of Class 14 81
Midterms 1 2
Final 1 2
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Students will be able to demonstrate theoretical and practical knowledge in the areas of Educational/Instructional Technology.
2) Students will be able to conduct research in the area of Educational/Instructional Technology.
3) Students will be able to plan and evaluate in the process of teaching information technologies.
4) Students will be able to select and implement appropriate strategies and techniques for teaching information technologies.
5) Students will be able to put their theoretical information into practice in the area of Educational/Instructional Technology.
6) Students will be able to design and develop educational materials, software and games.
7) Students will be able to implement information technologies effectively in and outside of educational environments.
8) Students will be able to measure and evaluate learners' performances in educational environments.
9) Students will be able to self-improve their knowledge continuously in information technologies.
10) Students will be able to act ethically in electronic and non-electronic educational environments, and pass these values to next generations.
11) Students will be able to plan, manage, and evaluate educational projects.
12) Students will be able to find out the technologic necessities of companies, and set up these technologies.