EDUCATIONAL ADMINISTRATION AND PLANNING (TURKISH, NON-THESIS)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5628 Social Media Management Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Instructor HAKAN ASLAN
Course Lecturer(s): Instructor FAHRİ EMRE REÇBER
Recommended Optional Program Components: non
Course Objectives: Indicates the role and effects of social media and its tools in Management field.

Learning Outcomes

The students who have succeeded in this course;
1) Understands the development of social media
2) Indicates the place of social media
3) Knows social media tools
4) Understands the interaction between social media and management

Course Content

Social media content management, social media tools, social networks.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Emergence of social media
2) Usage of social media
3) Social media platforms: Blogs and management blogger relations
4) Social media platforms: Social networks and management of relations with social network users
5) Social media platforms: Management of relations with forum, news ? discussion groups and dictionary users
6) Social media platforms: Media sharing sites and management of relations with their users
7) Midterm Exam
8) Social media platforms: Online games, cyber world and management of relations with their users
9) Social media platforms: Electronic Mails and management of relations with e-posta users
10) Social media platforms: Search engines and management of relations with their users
11) Social media platforms: Corporate websites and management of relations with their users
12) Mobile platforms and social media
13) Content and activity management
14) Social media applications used in Management field

Sources

Course Notes / Textbooks: Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları
References: Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 13 48
Study Hours Out of Class 14 81
Midterms 1 2
Final 1 2
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Evaluate and apply the theories related to assessment, measurement, quality assurance and accountability systems in educational administration.
2) Develop awareness and deep understanding of administrative theories, and leadership; higher education finance, law, and planning and history of educational administration and will be able to discuss on these concepts.
3) Integrate learning activities, such as writing reports, problem-solving projects and simulation exercises, methods and techniques for career planning and university catalog analysis.
4) Identify concepts related to the most recent information, tools and other scientific sources of educational administration and leadership from the perspectives of national and international standards and use these concepts in their school lives.
5) Understand the roles, functions, and interrelationships among schools major constituents, including students,teachers, school administrators, staff, alumni and parents and reflect these into their own experiences.
6) Promote diversity initiatives within educational settings.
7) Understand developmental theories and develop ideas on these theories.
8) Evaluate current educational policies in the context of its possible impact on the future of schools.
9) Understand main theories and concepts of educational administration and economy and apply these for the analysis and development of educational systems.
10) Understand professional ethics principles in the field and discuss on the practices at schools.
11) Critically evaluate research in the field of educational administration and apply their expertise to the further development of educational administration in both national and international platforms.
12) Plan and conduct action research studies to implement emerging practices and policies in educational administration and share the results of the data analysis with the community