MANAGEMENT INFORMATION SYSTEMS (TURKISH, NON-THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5628 | Social Media Management | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HAKAN ASLAN |
Course Lecturer(s): |
Instructor FAHRİ EMRE REÇBER |
Recommended Optional Program Components: | non |
Course Objectives: | Indicates the role and effects of social media and its tools in Management field. |
The students who have succeeded in this course; 1) Understands the development of social media 2) Indicates the place of social media 3) Knows social media tools 4) Understands the interaction between social media and management |
Social media content management, social media tools, social networks. |
Week | Subject | Related Preparation |
1) | Emergence of social media | |
2) | Usage of social media | |
3) | Social media platforms: Blogs and management blogger relations | |
4) | Social media platforms: Social networks and management of relations with social network users | |
5) | Social media platforms: Management of relations with forum, news ? discussion groups and dictionary users | |
6) | Social media platforms: Media sharing sites and management of relations with their users | |
7) | Midterm Exam | |
8) | Social media platforms: Online games, cyber world and management of relations with their users | |
9) | Social media platforms: Electronic Mails and management of relations with e-posta users | |
10) | Social media platforms: Search engines and management of relations with their users | |
11) | Social media platforms: Corporate websites and management of relations with their users | |
12) | Mobile platforms and social media | |
13) | Content and activity management | |
14) | Social media applications used in Management field |
Course Notes / Textbooks: | Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
References: | Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Learn basic management concepts and their implementations, especially to information technology field. | 2 |
1) | Awareness on the importance of data in the strategic planning of the firm. | 1 |
2) | Awareness towards the new trends and business models in the information systems field. | 1 |
3) | Familiar with the project management concept in the management information systems field. | 2 |
4) | Learned the importance of management information systems support on innovation and especially in enterpranuership. | 2 |