| Week |
Subject |
Related Preparation |
| 1) |
Emergence of social media
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| 2) |
Usage of social media
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| 3) |
Social media platforms: Blogs and management blogger relations
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| 4) |
Social media platforms: Social networks and management of relations with social network users
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| 5) |
Social media platforms: Management of relations with forum, news ? discussion groups and dictionary users
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| 6) |
Social media platforms: Media sharing sites and management of relations with their users
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| 7) |
Midterm Exam |
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| 8) |
Social media platforms: Online games, cyber world and management of relations with their users
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| 9) |
Social media platforms: Electronic Mails and management of relations with e-posta users
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| 10) |
Social media platforms: Search engines and management of relations with their users
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| 11) |
Social media platforms: Corporate websites and management of relations with their users
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| 12) |
Mobile platforms and social media
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| 13) |
Content and activity management
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| 14) |
Social media applications used in Management field
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| Course Notes / Textbooks: |
Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
| References: |
Stevenson, Nick (2008)Medya kültürleri : Sosyal Teori ve Kitle İletişimi, Ankara, Ütopya
Özgen, Ebru ve Kara, Tolga (2012) Sosyal Medya Akademi, İstanbul, Beta Yayınları |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, |
|
| 2) |
Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, |
|
| 3) |
Using theoretical and practical information and skills gained at the expertise level in the field business administration, |
|
| 4) |
Analyzing problems requiring expertise in the field business administration by using scientific research methods, |
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| 5) |
Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, |
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| 6) |
Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, |
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| 7) |
Evaluating the knowledge related to the field of business administration through critical perspective, |
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| 8) |
Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, |
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| 9) |
Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
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| 10) |
Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |
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