MANAGEMENT INFORMATION SYSTEMS (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5627 | Digital Marketing | Fall Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
Course Lecturer(s): |
Instructor REHA TARTICI Dr. TANOL TÜRKOĞLU Dr. Öğr. Üyesi ADNAN VEYSEL ERTEMEL Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN Assoc. Prof. FAZLI YILDIRIM |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of this course is to provide a foundation to prepare students, as future E-Business, Project or Marketing Managers, to play leading roles in the strategic management and management of the company. |
The students who have succeeded in this course; Students will study various issues and risks that exist in the rapidly changing world of e-business. |
The major characteristics, opportunities and limitations of this form of business will be explored. The strategy, organization, types and practical design of e-Business cases will be covered with the best practice of brand experiences. |
Week | Subject | Related Preparation |
1) | Introduction to E-Business and Digital Marketing | |
2) | Strategic Management of E-Business and Digital Marketing | |
3) | Market Research and Digital Consumers | |
4) | Web sites (Design, Usability, Corporate Identity) | |
5) | Microsites & Advergames | |
6) | Digital Marketing, Internet media planning & Purchasing | |
7) | Midterm Exam | |
8) | Search Engine Optimization (SEO) & Search Engine Marketing (SEM) | |
9) | (B2B), (B2E) & (B2C) Markets | |
10) | Affiliate marketing, Marketplaces,Auction & Club Concepts | |
11) | Mobile Marketing | |
12) | Online Customer Relationship Management & Customer database | |
13) | Social Media 1 - YouTube, Facebook & Twitter Social Media 2 – Management of social media (easy?) | |
14) | Data collection, Reporting, Analytics (Business Intelligence) |
Course Notes / Textbooks: | E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
References: | E-Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu - Şule Özmen • E-Business and E-Commerce Management by Dave Chaffey, Financial Times/ Prentice Hall; 5 edition (14 July 2011) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |