| MARKETING (TURKISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5622 | Crisis Management | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. FATMA ÖZKUL |
| Course Lecturer(s): |
Assoc. Prof. HAKKI AKTAŞ Assoc. Prof. AYDA UZUNÇARŞILI |
| Recommended Optional Program Components: | none |
| Course Objectives: | This course has the aim of identifying the competencies that bring leadership success, and also the ways in which crises can turned into opportunities, and stressing the concept of leadership. |
|
The students who have succeeded in this course; I. Students who complete this course will be able to identify basic attitudes and approaches to be taken during a crisis. II. Will also be knowledgeable on the precautions to be taken to prevent crises from occurring. III. Will learn how to benefit the most from crises. IV. Will learn to identify leadership abilities that will drive to success in crises. |
| This course brings perspectives on how to prevent crises and what are the necessary attitudes to be adopted during crises. |
| Week | Subject | Related Preparation |
| 1) | What is crisis? | |
| 2) | Potential causes of crises | |
| 3) | Crisis management | |
| 4) | Organizational structure in crisis management | |
| 5) | The process of crisis management | |
| 6) | The impacts and the effects of crises | |
| 7) | Midterm Exam | |
| 8) | Devising strategical and tactical plans for crisis management | |
| 9) | Managerial tools and techniques to be served in crisis management | |
| 10) | Managerial tools and techniques to be served in crisis management | |
| 11) | Leadership | |
| 12) | Leadership Approach | |
| 13) | Crisis management and leadership | |
| 14) | Case Studies |
| Course Notes / Textbooks: | Tüz, Vergiliel M., Kriz Yönetimi, İşletmelerde Uygulama İçin Temel Adımlar, İstanbul: Alfa Yay., 2004. Taşar O. Küresel Kriz ve Türkiye Ekonomisinin Yapısal Dönüşümü, Palet Yayınları, 2012. |
| References: | Tüz, Vergiliel M., Kriz Yönetimi, İşletmelerde Uygulama İçin Temel Adımlar, İstanbul: Alfa Yay., 2004. Taşar O. Küresel Kriz ve Türkiye Ekonomisinin Yapısal Dönüşümü, Palet Yayınları, 2012. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |