STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5621 | Presentation and Speech | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. EBRU ŞULE CANAN SOKULLU |
Recommended Optional Program Components: | None |
Course Objectives: | This course has the aim of enabling individuals to make better and more efficient speeches. With this course, students will learn to become better presenters, becoming competent and persuasive speakers. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields. |
The students who have succeeded in this course; With this course,the student will acquire basic competencies of presentation, persuasion and efficient speaking. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields. |
Lively and efficient speaking will be studied in detail, which is needed in every fields of life. Also, concepts such as body language and creating a positive image will be analyzed and basic training will be given to students. |
Week | Subject | Related Preparation |
1) | Definition of oratory and presentation | Reading |
2) | Identifying and analyzing audience | Reading |
3) | Speaking Techniques I | Reading |
4) | Speaking Techniques II | Reading |
5) | Presentation techniques | Reading |
6) | Body language | Reading |
7) | Mid term | Reading |
8) | Image | Reading |
9) | Topophobia | Reading |
10) | Domain based speech I | Reading |
11) | Domain Based Speech II | Reading |
12) | Case Study | Reading |
13) | Case Study | Reading |
14) | Overview | Reading |
Course Notes / Textbooks: | HİTABET ‘KONUŞMA SANATI’ - NEJAT MUALLİMOĞLU ETKİLİ VE GÜZEL KONUŞMA SANATI - SIRRI ER KAZANDIRAN BEDEN DİLİ - Dr. ZÜLFİKAR ÖZKAN |
References: | SUNUM - BANU GÖKÇÜL |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 13 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes. |