| MARKETING (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ENI5013 | Starting Up an Innovative Business | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | |
| Course Coordinator : | HANDE SAĞLAM |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZAY ÖZAYDIN Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at explore the various ways you can organize your business and meet governmental requirements. |
|
The students who have succeeded in this course; To develop critical insights into the process of creating and launching successful new ventures. To learn how to research, identify and assess potential business opportunities. |
| Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan. |
| Week | Subject | Related Preparation |
| 1) | What Makes a Good Entrepreneur? | Reading |
| 2) | Organizational Structure | Reading |
| 3) | Picking Your Target Market and How You Will Reach Them | Reading |
| 4) | Product and Price Strategy | Reading |
| 5) | Funding Sources, Choosing a Location, and Hiring Staff | Reading |
| 6) | Learn strategies to attract customers and keep them coming back. | Reading |
| 7) | Midterm Exam | Reading |
| 8) | Legal Considerations for Startups | Reading |
| 9) | Strategic Planning | Reading |
| 10) | Emerging distribution channels for the entrepreneur | Reading |
| 11) | Assessing Business Performance | Reading |
| 12) | Social Media and the Digital World in innovative business plan | Reading |
| 13) | Presentation Skills Workshop | Reading |
| 14) | Business Plan Presentations | Reading |
| Course Notes / Textbooks: | Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books. |
| References: | Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 30 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 13 | 7 | 91 |
| Study Hours Out of Class | 11 | 3 | 33 |
| Presentations / Seminar | 1 | 3 | 3 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |