TEXTILE AND FASHION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENI5013 | Starting Up an Innovative Business | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | |
Course Coordinator : | HANDE SAĞLAM |
Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZAY ÖZAYDIN Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at explore the various ways you can organize your business and meet governmental requirements. |
The students who have succeeded in this course; To develop critical insights into the process of creating and launching successful new ventures. To learn how to research, identify and assess potential business opportunities. |
Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan. |
Week | Subject | Related Preparation |
1) | What Makes a Good Entrepreneur? | Reading |
2) | Organizational Structure | Reading |
3) | Picking Your Target Market and How You Will Reach Them | Reading |
4) | Product and Price Strategy | Reading |
5) | Funding Sources, Choosing a Location, and Hiring Staff | Reading |
6) | Learn strategies to attract customers and keep them coming back. | Reading |
7) | Midterm Exam | Reading |
8) | Legal Considerations for Startups | Reading |
9) | Strategic Planning | Reading |
10) | Emerging distribution channels for the entrepreneur | Reading |
11) | Assessing Business Performance | Reading |
12) | Social Media and the Digital World in innovative business plan | Reading |
13) | Presentation Skills Workshop | Reading |
14) | Business Plan Presentations | Reading |
Course Notes / Textbooks: | Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books. |
References: | Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 13 | 7 | 91 |
Study Hours Out of Class | 11 | 3 | 33 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |