BIOMEDICAL ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENI5013 Starting Up an Innovative Business Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : HANDE SAĞLAM
Course Lecturer(s): Dr. Öğr. Üyesi ÖZAY ÖZAYDIN
Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components: None
Course Objectives: This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What Makes a Good Entrepreneur? Reading
2) Organizational Structure Reading
3) Picking Your Target Market and How You Will Reach Them Reading
4) Product and Price Strategy Reading
5) Funding Sources, Choosing a Location, and Hiring Staff Reading
6) Learn strategies to attract customers and keep them coming back. Reading
7) Midterm Exam Reading
8) Legal Considerations for Startups Reading
9) Strategic Planning Reading
10) Emerging distribution channels for the entrepreneur Reading
11) Assessing Business Performance Reading
12) Social Media and the Digital World in innovative business plan Reading
13) Presentation Skills Workshop Reading
14) Business Plan Presentations Reading

Sources

Course Notes / Textbooks: Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References: Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 30
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 7 91
Study Hours Out of Class 11 3 33
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge of subjects specific to mathematics (analysis, linear, algebra, differential equations, statistics), science (physics, chemistry, biology) and related engineering discipline, and the ability to use theoretical and applied knowledge in these fields in complex engineering problems.
2) Identify, formulate, and solve complex Biomedical Engineering problems; select and apply proper modeling and analysis methods for this purpose
3) Design complex Biomedical systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Devise, select, and use modern techniques and tools needed for solving complex problems in Biomedical Engineering practice; employ information technologies effectively.
5) Design and conduct numerical or physical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Biomedical Engineering.
6) Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Biomedical Engineering-related problems.
7) Ability to communicate effectively in Turkish, oral and written, to have gained the level of English language knowledge (European Language Portfolio B1 general level) to follow the innovations in the field of Biomedical Engineering; gain the ability to write and understand written reports effectively, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Having knowledge for the importance of acting in accordance with the ethical principles of biomedical engineering and the awareness of professional responsibility and ethical responsibility and the standards used in biomedical engineering applications
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Biomedical Engineering on health, environment, security in universal and social scope, and the contemporary problems of Biomedical Engineering; is aware of the legal consequences of Mechatronics engineering solutions.