Week |
Subject |
Related Preparation |
1) |
What Makes a Good Entrepreneur? |
Reading |
2) |
Organizational Structure |
Reading |
3) |
Picking Your Target Market and How You Will Reach Them |
Reading |
4) |
Product and Price Strategy |
Reading |
5) |
Funding Sources, Choosing a Location, and Hiring Staff |
Reading |
6) |
Learn strategies to attract customers and keep them coming back. |
Reading |
7) |
Midterm Exam |
Reading |
8) |
Legal Considerations for Startups |
Reading |
9) |
Strategic Planning |
Reading |
10) |
Emerging distribution channels for the entrepreneur |
Reading |
11) |
Assessing Business Performance |
Reading |
12) |
Social Media and the Digital World in innovative business plan |
Reading |
13) |
Presentation Skills Workshop |
Reading |
14) |
Business Plan Presentations |
Reading |
|
Program Outcomes |
Level of Contribution |
1) |
Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. |
|
2) |
Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. |
|
3) |
Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives |
|
4) |
Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). |
|
5) |
Employ ethical sensitivity while doing assessment, research or working with groups. |
|
6) |
Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). |
|
7) |
Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. |
|
8) |
Attain preliminary knowledge for psychological measurement and evaluation. |
|
9) |
To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. |
3 |