| CYBER SECURITY (ENGLISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ECO5001 | Managerial Economics | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL Dr. Öğr. Üyesi FULYA TAŞEL Assoc. Prof. BÜLENT ANIL Instructor NURİYE ZEYNEP ÖKTEN Prof. Dr. SADULLAH ÇELİK Dr. Öğr. Üyesi BORA ERDAMAR |
| Recommended Optional Program Components: | Optional Course Materials: videos, games, etc. |
| Course Objectives: | Managerial Economics is an advanced course that aims to apply economic analysis to a wide array of business problems. The course offers a balanced coverage of traditional and modern microeconomic tools. It begins by teaching the practical utility of basic economic tools such as present value analysis, supply & demand, the basic models of perfect competition, monopoly, and monopolistic competition. It also offers real-world examples which includes modern topics such as oligopoly, multistage & repeated games, vertical & horizontal integration, networks, predatory pricing, principal–agent problems, adverse selection, auctions, limit pricing, and a host of other pricing strategies for firms enjoying market power. |
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The students who have succeeded in this course; After completing this class you should be able to: • Explain the role of profits in a market economy. • Use marginal analysis to determine the optimal level of a managerial control variable. • Make investment decisions that increase firm value. • Set optimal prices and price discriminate. • Predict industry-level changes using demand/supply analysis. • Develop long-run strategies to increase firm value. • Use game theory to predict how your actions influence those of others. • Make decisions in uncertain environments. • Solve the problems caused by moral hazard and adverse selection. • Align individual incentives with the goals of the company. • Align division incentives with the goals of the company. • Manage relationships between upstream suppliers or downstream retailers. • Identify sources of market failure. |
| The Fundamentals of Managerial Economics Market Forces: Demand and Supply Quantitative Demand Analysis The Theory of Individual Behavior The Production Process and Costs The Organization of the Firm The Nature of Industry Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Basic Oligopoly Models Game Theory: Inside Oligopoly Pricing Strategies for Firms with Market Power The Economics of Information Advanced Topics in Business Strategy A Manager’s Guide to Government in the Marketplace |
| Week | Subject | Related Preparation |
| 1) | The Fundamentals of Managerial Economics | |
| 2) | Market Forces: Demand and Supply | |
| 3) | Quantitative Demand Analysis | |
| 4) | The Theory of Individual Behavior | |
| 5) | The Production Process and Costs | |
| 6) | The Organization of the Firm | |
| 7) | The Nature of Industry | |
| 9) | Basic Oligopoly Models | |
| 10) | Game Theory: Inside Oligopoly | |
| 11) | Pricing Strategies for Firms with Market Power | |
| 12) | The Economics of Information | |
| 13) | Advanced Topics in Business Strategy | |
| 14) | A Manager’s Guide to Government in the Marketplace | |
| 15) | Final Exam |
| Course Notes / Textbooks: | Managerial Economics & Business Strategy by Michael BAYE, McGraw-Hill, 7th edition, 2010. |
| References: | The Economist Business Week |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Project | 1 | % 20 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Project | 12 | 4 | 48 |
| Homework Assignments | 12 | 2 | 24 |
| Final | 1 | 2 | 2 |
| Total Workload | 200 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understand and implement advanced concepts of Siber Security | |
| 2) | Use math, science, and modern engineering tools to formulate and solve advenced siber security problems. | |
| 3) | Review the literature critically pertaining to his/her research projects, and connect the earlier literature to his/her own results. | |
| 4) | Follow, interpret and analyze scientific researches in the field of engineering and use the knowledge in his/her field of study. | |
| 5) | Work effectively in multi-disciplinary research teams. | |
| 6) | Acquire scientific knowledge | |
| 7) | Find out new methods to improve his/her knowledge | |
| 8) | Effectively express his/her research ideas and findings both orally and in writing | |
| 9) | Defend research outcomes at seminars and conferences | |
| 10) | Demonstrate professional and ethical responsibility. |