BME2001 Human PhysiologyBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BME2001 Human Physiology Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Dr. Öğr. Üyesi CANAN BAĞCI
Course Lecturer(s): Dr. Öğr. Üyesi HANİFE YASEMİN KESKİN ERGEN
Recommended Optional Program Components: None
Course Objectives: It aims to gain basic information about the structure and functions of the human body from the cellular level to the level of systems. After a short introduction, the topics of muscles, nervous system, cardiovascular system, respiratory system, excretory system, digestive system, endocrine system and reproductive system will be discussed.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course students will be able to;
explain the processes of formation and maintenance of homeostasis in the body from the level of cell to the level of organ systems
explain the structure and function of the each organ system in human body
describe the regulatory mechanisms of the organ systems and the relationship between different organ systems
describe how we able to collect data about the health status of the subjects and about several physiological processes that take place in human body
describe the information that can be obtained about body via different measurement techniques (e.g. blood sample, electrophysiological data like ECG and EMG, pulmonary function tests)

Course Content

Physiology is the science of understanding how complex living organisms function from cellular level to organ systems level. This introductory course will focus on the fundamental concepts of human physiology. After discussing cell physiology, organization of human body and control systems, individual organ systems will be covered. Measurement techniques and the information that we can obtain from the collected physiological signals will also be covered.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to human physiology, brief information about medical terminology, general organization of body, homeostasis and control systems of the body
2) Cell membrane, substance transport across the cell membrane, membrane resting potential, action potential
3) Excitable tissues, structure of muscles (skeletal muscle, smooth muscle and cardiac muscle), muscle contraction
4) Cardiac cycle, heart sounds, electrocardiography, cardiac output
5) Regulation of the cardiac functions, paths of circulation, blood vessels, blood pressure
6) Blood physiology; Skeletal system
7) Respiratory system, gas transport, regulation of respiration
8) Midterm
9) Nervous system, nerve types, action potential, synaptic transmission, peripheral & autonomic nervous system
10) Sensory physiology, regulation of body movements, states of brain activity,
11) Digestive system, gastrointestinal organs, secretions, digestion and absorption
12) Structure of the kidneys and urinary system, urine formation and elimination, fluid and electrolyte balance
13) General characteristics of the endocrine system, Endocrine glands
14) Male and female reproductive system physiology

Sources

Course Notes / Textbooks:
References: • Ganong's Review of Medical Physiology. Barrett KE, Barman SM, Boitano S, Brooks H. McGraw-Hill, 2010
free online access to the latest edition of this book: https://accessmedicine.mhmedical.com/Book.aspx?bookid=2525
• Vander's Human Physiology: The Mechanisms of Body Function. Widmaier E, Raff H, Strang K. McGraw-Hill, 2013.


Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Quizzes 5 1 5
Midterms 1 3 3
Final 1 3 3
Total Workload 123

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2