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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0607	Ethics	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Instructor HAKAN KURUNÇ
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to introduce students with some basic concepts and discussions of ethics to enable them to think critically and philosophically..

Learning Outcomes

The students who have succeeded in this course;
The student will be able to distinguish ethics by gaining insight into its basic concepts, questions and problems
The student will be able to analyze ethics by understanding the differences between it and other philosophical disciplines.
The student will be able to evaluate the problems of ethics
The student will be able to apply the methods and concepts of ethics to the contemporary moral problems.
The student will be able to comprehend the relationship between ethics and history of ethics

Course Content

To introduce basic concepts and problems of ethics; to gain insight to the history of ethics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, Critical Reasoning. Analysing Moral Reasoning	Course notes
2)	The Turn to Reason. Why be Moral?	Course notes
3)	Introduction to Subjectivism and Objectivism	Course notes
4)	The Moral System: Moral rules, Moral ideals	Course notes
5)	Reason, Knowledge and Scepticism	Course notes
6)	Plato's dialogue: Meno	Course notes
7)	Plato's dialogue: Crito	Course notes
8)	Understanding Virtue Ethics	Course notes
9)	Aristotle’s Nicomachean Ethics	Course notes
10)	Moral Principles and Moral Theories	Course notes
11)	Kant (Deontology) – Categorical Imperative	Course notes
12)	Bentham and Mill - Utilitarianism	Course notes
13)	Ethics and Animals. Ethics and Environment	Course notes
14)	Capital Punishment. Ethics and War	Course notes

Sources

Course Notes / Textbooks:

Annas, Julia: 2000, Ancient Philosophy: A Very Short Introduction, Oxford,
Oxford U.P
Chappell, Timothy: 2009, Ethics and Experience, Durham, Acumen Publishing.
Hooft, Stan von: 2006, Understanding Virtue Ethics, Chesham, Acumen Publishing
MacIntyre, Alasdair: 1998, A Short History of Ethics, 2.ed., London, Routledge.
Thomson, Anne: 1999 Critical Reasoning in Ethics: A Practical Introduction,
London, Routledge.

References:

A.Cevizci, Etiğe Giriş, Paradigma Yayınları, İstanbul, 2. Baskı, 2007.
Aristoteles, Nikomakhos’a Etik, (çev. S. Babür), Ayraç Yayınevi, Ankara, 1998. Immanuel Kant, Ahlâk Metafiziğinin Temellendirilmesi (çev.: İ. Kuçuradi), TFK Yayınları, Ankara, 1995.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Homework Assignments	2	10	20
Midterms	1	15	15
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3