| GASTRONOMY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| POV4355 | Advertising Photography | Fall | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
|
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
| Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
| Week | Subject | Related Preparation |
| 1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
| 2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
| 3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
| 4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
| 5) | Composition Rules I | Working on the assignments. |
| 6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
| 7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
| 8) | Mid-term presentations | Working on the presentation. |
| 9) | Guest Photographer | Working on the assignments. |
| 10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
| 11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
| 12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
| 13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
| 14) | Final Study | Preparation for Final Assignment |
| Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
| References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 50 |
| Midterms | 1 | % 10 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 4 | 56 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 5 | 4 | 20 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
| 2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
| 3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
| 4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
| 5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
| 6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |