| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| POV4355 | Advertising Photography | Spring | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
|
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
| Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
| Week | Subject | Related Preparation |
| 1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
| 2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
| 3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
| 4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
| 5) | Composition Rules I | Working on the assignments. |
| 6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
| 7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
| 8) | Mid-term presentations | Working on the presentation. |
| 9) | Guest Photographer | Working on the assignments. |
| 10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
| 11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
| 12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
| 13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
| 14) | Final Study | Preparation for Final Assignment |
| Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
| References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 50 |
| Midterms | 1 | % 10 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 4 | 56 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 5 | 4 | 20 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |