LAW | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV4355 | Advertising Photography | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
Week | Subject | Related Preparation |
1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
5) | Composition Rules I | Working on the assignments. |
6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
8) | Mid-term presentations | Working on the presentation. |
9) | Guest Photographer | Working on the assignments. |
10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
14) | Final Study | Preparation for Final Assignment |
Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 50 |
Midterms | 1 | % 10 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Study Hours Out of Class | 13 | 4 | 52 |
Homework Assignments | 5 | 4 | 20 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. | |
2) | Have the knowledge of legal methodology and methods of comment. | |
3) | Comment the modern legal gains with the historical knowledge. | |
4) | Have the knowledge of philosophical currents of thought which are the bases of legal rules. | |
5) | Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. | |
6) | Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. | |
7) | Use at least one foreign language as scientific language. | |
8) | Have the knowledge of the political and juridical foundation of the state. | |
9) | Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. | |
10) | Have the ability to resolve the disagreements which can violate the social order in national or international level. | |
11) | Have the ability to prevent the juridical disagreements between individuals. | |
12) | Have the knowledge of international and comparative law systems. | |
13) | Have the knowledge of the construction and the conduct of the national and international commercial relations. | |
14) | Use Turkish in an efficient way both verbal and written. | |
15) | Have the professional and ethical responsibility. | |
16) | Have the knowledge on the European Union’s legislation and institutions. | |
17) | Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. | |
18) | Have the knowledge of the operation of the national and the international judicial bodies. |