PRL4544 Corporate Advertising ProductionBahçeşehir UniversityDegree Programs SPEECH AND LANGUAGE THERAPYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SPEECH AND LANGUAGE THERAPY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4544 Corporate Advertising Production Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.



Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2) The functions of corporate advertising films
3) Identification of the participants of corporate advertising films. The phases of production.
3) Identification of the participants of corporate advertising films. The phases of production.
4) Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5) Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6) The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM). PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7) The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film. PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8) The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over. DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9) The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction. GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11) The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard. GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References: Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 12 36
Presentations / Seminar 2 6
Project 9 27
Homework Assignments 3 9
Midterms 1 3
Final 2 4
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.