| Week |
Subject |
Related Preparation |
| 1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
|
| 2) |
The functions of corporate advertising films |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
| 5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
| 6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
|
PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
| 7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
|
PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
| 8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
|
DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
|
| 9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
| 10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
|
GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
|
| 11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
|
GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
|
| 12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
|
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To gain both theoretical and practical knowledge about physical, cognitive, social-emotional aspects of child development. |
4 |
| 2) |
To display actions in professional practice based on ethical principles and values. |
5 |
| 3) |
To adopt the principle of lifelong learning, using efficient ways for accessing information. |
5 |
| 4) |
To know the stages of child development and to be able to use models / theories efficiently for supporting children's cognitive, affective and psycho-motor development. |
5 |
| 5) |
To plan, implement and evaluate professional projects, research and events with a sense of social responsibility, |
5 |
| 6) |
To be able to use effective communication methods in counseling and child and family-based guidance. |
3 |
| 7) |
To be sensitive to the child and family-related issues taking into account the child's stages of development, and to implement strategies for personal development of child and education methods which are vital for leading effective and productive life. |
5 |
| 8) |
To use the education and communication materials according to the child development stage, and to create proper educational environment. |
5 |
| 9) |
To take responsibilities in the field of child development and education using interdisciplinary approach, and to use information technologies, and to engage in projects and activities. |
5 |
| 10) |
To use health information technologies for research in the field of child development. |
5 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
5 |
| 12) |
To become a good example for colleagues and society, and represent efficiently the professional identity using advanced knowledge about child development. |
5 |