Week |
Subject |
Related Preparation |
1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
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2) |
The functions of corporate advertising films |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
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PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
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PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
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DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
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9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
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GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
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11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
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GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
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12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
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GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
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Program Outcomes |
Level of Contribution |
1) |
Having the theoretical and practical knowledge proficiency in the discipline of industrial product design |
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2) |
Applying professional knowledge to the fields of product, service and experience design development |
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3) |
Understanding, using, interpreting and evaluating the design concepts, knowledge and language |
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4) |
Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge |
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5) |
Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them |
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6) |
Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels |
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7) |
Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods |
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8) |
To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions |
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9) |
Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications |
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10) |
Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. |
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11) |
Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures |
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12) |
Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |
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