PRL4544 Corporate Advertising ProductionBahçeşehir UniversityDegree Programs CARTOON AND ANIMATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CARTOON AND ANIMATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4544 Corporate Advertising Production Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.



Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2) The functions of corporate advertising films
3) Identification of the participants of corporate advertising films. The phases of production.
3) Identification of the participants of corporate advertising films. The phases of production.
4) Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5) Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6) The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM). PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7) The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film. PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8) The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over. DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9) The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction. GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11) The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard. GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References: Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 12 36
Presentations / Seminar 2 6
Project 9 27
Homework Assignments 3 9
Midterms 1 3
Final 2 4
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge and skills in cartoon and animation.
2) To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3) Making animated films with various artistic styles and techniques.
4) Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5) To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6) To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7) To be able to define and manage learning requirements in the field of cartoon and animation.
8) To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9) To monitor developments in the field of cartoon and animation using foreign languages ​​and to communicate with foreign colleagues.
10) To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11) Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12) To have sufficient knowledge about ethical values ​​and universal values ​​in the field of cartoon and animation.