| Week |
Subject |
Related Preparation |
| 1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
|
| 2) |
The functions of corporate advertising films |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
| 4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
| 5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
| 6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
|
PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
| 7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
|
PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
| 8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
|
DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
|
| 9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
| 10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
|
GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
|
| 11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
|
GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
|
| 12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
|
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
| 14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
|
| 2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
|
| 3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
|
| 4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
|
| 5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
|
| 6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
|
| 7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
|
| 8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
|
| 9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
|
| 10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
|
| 11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
|
| 12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
