EUROPEAN UNION RELATIONS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4544 Corporate Advertising Production Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Course Lecturer(s): Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.



Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2) The functions of corporate advertising films
3) Identification of the participants of corporate advertising films. The phases of production.
3) Identification of the participants of corporate advertising films. The phases of production.
4) Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5) Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6) The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM). PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7) The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film. PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8) The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over. DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9) The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction. GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11) The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard. GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13) The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14) The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References: Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 10
Presentation 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 12 36
Presentations / Seminar 2 6
Project 9 27
Homework Assignments 3 9
Midterms 1 3
Final 2 4
Total Workload 127

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. 2
2) To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. 2
3) To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. 3
4) To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. 2
5) To be able to use English in written and oral communication in general and in the field of EU studies in particular. 1
6) To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. 1
7) To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. 2
8) To be able to evaluate the current legal, financial and institutional changes that the EU is going through. 2
9) To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. 2
10) To be able to analyze the influence of the EU on political, social and economic system of Turkey. 2
11) To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. 2
12) To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. 3