ENERGY SYSTEMS ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4535	Digital Public Relations	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor AYSUN ŞABANLI
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to make the students to understand the new media, social media and the importance for PR. To make the students be aware of new media and social media. To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0
2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by.
3) Students will be able to identify and analyze the new rules of communication.
4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs.
5) Students will be able to identify the importance of blogs in terms of public relations practices.
6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices.
7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.)
8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication.
9) Students will be able to identify the diffusion of innovation.
10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make.

Course Content

Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Presentation of the course
2)	Introduction to new media. What is new media, what is social media? The differences between new media and social media.
3)	Corporate web sites and their useage by corporation
4)	Presentation of first assigment: Analyzing the corporate web sites	Searching and analyzing the corporate web sites, preparing a presentation.
5)	Marketing and public relations in online world. The new rules of online PR.	Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott
6)	Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger
7)	Viral marketing and diffusions of innovation	Searching the most popular and effective viral advertising
8)	Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional
9)	New tools for communication and PR practices (RSS, podcast, SEO, etc.)
10)	Online Media Relations. The new principles of writing press releases, online press releases
11)	Digital Campaigns and cases of Public Relations and Advertising / Guest participant
12)	Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis
13)	Student presentation of online corporate and/or brand crisis	Searching and analyzing the online crisis
14)	Review of the semester

Sources

Course Notes / Textbooks:
References:	PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge Online Public Relations, David Phillips, Philip Young Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	14	70
Homework Assignments	2	4
Midterms	1	3
Final	1	4
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2)	Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
3)	Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4)	Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively.
5)	Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering.
6)	Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems
7)	Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions.
8)	Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9)	Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications.
10)	Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11)	Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions.