PRL4535 Digital Public RelationsBahçeşehir UniversityDegree Programs PSYCHOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PSYCHOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4535 Digital Public Relations Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Instructor AYSUN ŞABANLI
Recommended Optional Program Components: None
Course Objectives: The goal of this course is to make the students to understand the new media, social media and the importance for PR.
*To make the students be aware of new media and social media.
*To make the students get informed about blogs, wiki’s, podcast, videologs etc.
*To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0
2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by.
3) Students will be able to identify and analyze the new rules of communication.
4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs.
5) Students will be able to identify the importance of blogs in terms of public relations practices.
6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices.
7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.)
8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication.
9) Students will be able to identify the diffusion of innovation.
10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make.

Course Content

Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Presentation of the course
2) Introduction to new media. What is new media, what is social media? The differences between new media and social media.
3) Corporate web sites and their useage by corporation
4) Presentation of first assigment: Analyzing the corporate web sites Searching and analyzing the corporate web sites, preparing a presentation.
5) Marketing and public relations in online world. The new rules of online PR. Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott
6) Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger
7) Viral marketing and diffusions of innovation Searching the most popular and effective viral advertising
8) Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional
9) New tools for communication and PR practices (RSS, podcast, SEO, etc.)
10) Online Media Relations. The new principles of writing press releases, online press releases
11) Digital Campaigns and cases of Public Relations and Advertising / Guest participant
12) Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis
13) Student presentation of online corporate and/or brand crisis Searching and analyzing the online crisis
14) Review of the semester

Sources

Course Notes / Textbooks:
References: PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge

Online Public Relations, David Phillips, Philip Young

Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 14 70
Homework Assignments 2 4
Midterms 1 3
Final 1 4
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2) To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3) To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4) To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5) To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6) To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7) To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8) To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9) To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10) To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11) To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12) To be able to criticize any subject in business and academic life and to be able to express their thoughts.