PRL4535 Digital Public RelationsBahçeşehir UniversityDegree Programs SOCIOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SOCIOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4535 Digital Public Relations Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Instructor AYSUN ŞABANLI
Recommended Optional Program Components: None
Course Objectives: The goal of this course is to make the students to understand the new media, social media and the importance for PR.
*To make the students be aware of new media and social media.
*To make the students get informed about blogs, wiki’s, podcast, videologs etc.
*To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0
2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by.
3) Students will be able to identify and analyze the new rules of communication.
4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs.
5) Students will be able to identify the importance of blogs in terms of public relations practices.
6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices.
7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.)
8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication.
9) Students will be able to identify the diffusion of innovation.
10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make.

Course Content

Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Presentation of the course
2) Introduction to new media. What is new media, what is social media? The differences between new media and social media.
3) Corporate web sites and their useage by corporation
4) Presentation of first assigment: Analyzing the corporate web sites Searching and analyzing the corporate web sites, preparing a presentation.
5) Marketing and public relations in online world. The new rules of online PR. Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott
6) Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger
7) Viral marketing and diffusions of innovation Searching the most popular and effective viral advertising
8) Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional
9) New tools for communication and PR practices (RSS, podcast, SEO, etc.)
10) Online Media Relations. The new principles of writing press releases, online press releases
11) Digital Campaigns and cases of Public Relations and Advertising / Guest participant
12) Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis
13) Student presentation of online corporate and/or brand crisis Searching and analyzing the online crisis
14) Review of the semester

Sources

Course Notes / Textbooks:
References: PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge

Online Public Relations, David Phillips, Philip Young

Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 14 70
Homework Assignments 2 4
Midterms 1 3
Final 1 4
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2) To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3) To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4) To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5) To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6) To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7) To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8) To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9) To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10) To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11) To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12) To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.