ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4535 | Digital Public Relations | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor AYSUN ŞABANLI |
Recommended Optional Program Components: | None |
Course Objectives: | The goal of this course is to make the students to understand the new media, social media and the importance for PR. *To make the students be aware of new media and social media. *To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR |
The students who have succeeded in this course; 1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0 2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by. 3) Students will be able to identify and analyze the new rules of communication. 4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs. 5) Students will be able to identify the importance of blogs in terms of public relations practices. 6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices. 7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.) 8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication. 9) Students will be able to identify the diffusion of innovation. 10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make. |
Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts. |
Week | Subject | Related Preparation |
1) | Introduction: Presentation of the course | |
2) | Introduction to new media. What is new media, what is social media? The differences between new media and social media. | |
3) | Corporate web sites and their useage by corporation | |
4) | Presentation of first assigment: Analyzing the corporate web sites | Searching and analyzing the corporate web sites, preparing a presentation. |
5) | Marketing and public relations in online world. The new rules of online PR. | Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott |
6) | Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger | |
7) | Viral marketing and diffusions of innovation | Searching the most popular and effective viral advertising |
8) | Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional | |
9) | New tools for communication and PR practices (RSS, podcast, SEO, etc.) | |
10) | Online Media Relations. The new principles of writing press releases, online press releases | |
11) | Digital Campaigns and cases of Public Relations and Advertising / Guest participant | |
12) | Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis | |
13) | Student presentation of online corporate and/or brand crisis | Searching and analyzing the online crisis |
14) | Review of the semester |
Course Notes / Textbooks: | |
References: | PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge Online Public Relations, David Phillips, Philip Young Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 14 | 70 |
Homework Assignments | 2 | 4 |
Midterms | 1 | 3 |
Final | 1 | 4 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |