Week |
Subject |
Related Preparation |
1) |
Course introduction and overview
Public Relations, history and evolution |
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2) |
Corporate Communication
Organizations and communication function
Internal and employee communication |
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3) |
Corporate communication
Corporations communicating their vision, mission and values |
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4) |
Culture
Hofstede's national cultural dimensions |
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5) |
Hofstede's dimensions of organizational culture |
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6) |
Cultures of the organizations
Power culture, role culture, person culture, task culture |
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7) |
Assessing an organizations's culture
Midterm |
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8) |
Individual and social approaches to communication
Social role theory
Role congruity theory
Transformational leadership |
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9) |
Communication accommodation theory
Accommodation through onvergence and divergence |
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10) |
Group communication theories
Groupthink |
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11) |
Organizational assimilation and identification |
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12) |
Employee communication channels
Media selection
Media richness
Traditional channels |
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13) |
Employee communication channels
Online channels
Intranets
Blogs |
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14) |
Change management, preparing employees for times of change
Overview |
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Program Outcomes |
Level of Contribution |
1) |
- Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
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2) |
Use of advanced theoretical and practical knowledge within the field.
-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. |
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3) |
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
- Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
-Organize and implement project and activities for social environment with a sense of social responsibility.
-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. |
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4) |
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
-Determine learning needs and direct the learning.
-Develop positive attitude towards lifelong learning. |
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5) |
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. |
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6) |
Conduct studies at an advanced level in the field independently.
- Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
- Planning and managing activities towards the development of subordinates in the framework of a project |
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