Week |
Subject |
Related Preparation |
1) |
Course introduction and overview
Public Relations, history and evolution |
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2) |
Corporate Communication
Organizations and communication function
Internal and employee communication |
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3) |
Corporate communication
Corporations communicating their vision, mission and values |
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4) |
Culture
Hofstede's national cultural dimensions |
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5) |
Hofstede's dimensions of organizational culture |
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6) |
Cultures of the organizations
Power culture, role culture, person culture, task culture |
|
7) |
Assessing an organizations's culture
Midterm |
|
8) |
Individual and social approaches to communication
Social role theory
Role congruity theory
Transformational leadership |
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9) |
Communication accommodation theory
Accommodation through onvergence and divergence |
|
10) |
Group communication theories
Groupthink |
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11) |
Organizational assimilation and identification |
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12) |
Employee communication channels
Media selection
Media richness
Traditional channels |
|
13) |
Employee communication channels
Online channels
Intranets
Blogs |
|
14) |
Change management, preparing employees for times of change
Overview |
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Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
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2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
|
2 |
3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
|
3 |
4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
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5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
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3 |
6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
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2 |
7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
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8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
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9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
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10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
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11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
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