Week |
Subject |
Related Preparation |
1) |
Introduction: Theory development in PR |
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2) |
Conceptualizing Public Relations: Definitions and approaches. |
Selected reading from the course book. |
3) |
Communication process and PR:
- Berlo and Schramm's models |
Selected reading from the course book. |
4) |
Persuasion and Public Opinion
- Magic Bullet and 2 Step Theory
- Asymetric vs Symmetric PR (Grunig)
|
Selected reading from the course book. |
5) |
Propaganda in PR
- Uses and Gratifications Theory
- McGuire’s Inoculation Theory
Quiz 1 |
Selected reading from the course book. |
6) |
PR as Perception Management:
- Marshall McLuhan and his communication approach
- Agenda Setting and Framing Theories
|
Selected reading from the course book. |
7) |
PR as Perception Management:
- Rogers' Diffusion of Innovation Theory
Quiz 2 |
Selected reading from the course book. |
8) |
Reviewing of the concepts previously mentioned |
|
9) |
Understanding the Public
- Social Learning and Social Judgement Theory
|
Selected reading from the course book. |
10) |
Understanding the Public:
- Knowledge Gap Theory |
Selected reading from the course book. |
11) |
Theory with a PR perspective:
- Grunig and Hunt's Excellence Theory
Quiz 3 |
Selected reading from the course book. |
12) |
Theory with a PR perspective:
- System Theory
|
Selected reading from the course. |
13) |
Theory with a PR perspective:
- Conflict and crisis management
Quiz 4 |
Selected reading from the course book. |
14) |
Theory with a PR perspective:
- Game Theory |
Selected reading from the course book. |
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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