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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL1111	Theories of Media and Communication I	Fall	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi EDA ÖZTÜRK Instructor SİNEM İNCE Dr. Öğr. Üyesi ALİ ÇAĞIL ÖMERBAŞ Prof. Dr. HASAN KEMAL SUHER Dr. Öğr. Üyesi ŞAFAK ŞAHİN Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None
Course Objectives:	This course is designed around three major parts as seen in the session details. In the first few weeks of the course, topics such as the definition of communication, mass communication, mass media, culture, and communication models are discussed. The emphasis is to understand the relationship between mass communication and culture. In the following weeks, the course helps students situate the concepts and theories in relation to their lives as informed citizens and working professionals in a mediated global society, and learn to conduct critical research into and think critically about established categories and hierarchies of power and the role of media in reinforcing / challenging them.

Learning Outcomes

The students who have succeeded in this course;
To demonstrate an understanding of the fundamental types, purposes, and the relevance of communication;

To define the key terms, theories and concepts related to media studies;

To problematize “media,” by understanding them not as monolithic, but rather a series of Interrelated structures like history, economy, politics and culture;

To describe the various ways that audiences use media in their lives;

To demonstrate an understanding of evolving media technologies and relevant issues and trends;

To historicize and trace how media has become what they are today and their potential futures
To apply key theoretical approaches to historical and contemporary cases.

Course Content

The course covers introductory topics in the field of mass communication including the definitions of communication, mass communication, mass media, and culture, forms of media such as books, newspapers, magazines, film, television, radio, videogames and internet, and finally their supporting industries with an emphasis on public relations and advertising.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	An Overview of the Course Content, Objectives, Learning Methods, and Assignments.
2)	-Kültür ve Medya Okuryazarlığı - Sosyal Bilimlerde Diğer Temel Kavramlar
3)	Introduction to Mass Communication II	Baran, pp. 18-29, 34-42, 47-51
4)	Forms of Media: Books	Baran, pp. 55-76
5)	Forms of Media: Newspapers	Baran, pp. 85-101
6)	Forms of Media: Magazines	Baran, pp. 115-127
7)	Forms of Media: Film	Baran, pp. 139-160
8)	Forms of Media: Radio and Television	Baran, pp. 171-179, 194-197, 203-219
9)	Forms of Media: Videogames	Baran, pp. 237-243
10)	Forms of Media: The Internet	Baran, pp. 250-253, 261-280
11)	Supporting Industries I: Public Relations	Baran, pp. 297-314
12)	Supporting Industries II: Advertising	Baran, pp. 323-346
13)	Discussion topics
14)	Review for the final exam

Sources

Course Notes / Textbooks:

(1) Baran, Stanley J. (2012) Introduction to Mass Communication: Media Literacy & Culture (7th Edition), New York: McGraw-Hill.

(2) Fiske, J. (1990) Introduction to Communication Studies (2nd Edition), London: Routledge.

(3) Baran, Stanley J. & Davis, Dennis K. (2015) Mass Communication Theory: Foundations, Ferment and Future (7th Edition), Belmont: Thomson.

(4) ADDITTIONAL ARTICLES + VIDEOS + PODCASTS

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	1	3	3
Midterms	1	4	4
Final	1	6	6
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	4
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	4
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	4
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	3
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	5