COMMUNICATION DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL1111 | Theories of Media and Communication I | Fall | 3 | 0 | 3 | 5 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Course Lecturer(s): |
Dr. Öğr. Üyesi EDA ÖZTÜRK Instructor SİNEM İNCE Dr. Öğr. Üyesi ALİ ÇAĞIL ÖMERBAŞ Prof. Dr. HASAN KEMAL SUHER Dr. Öğr. Üyesi ŞAFAK ŞAHİN Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed around three major parts as seen in the session details. In the first few weeks of the course, topics such as the definition of communication, mass communication, mass media, culture, and communication models are discussed. The emphasis is to understand the relationship between mass communication and culture. In the following weeks, the course helps students situate the concepts and theories in relation to their lives as informed citizens and working professionals in a mediated global society, and learn to conduct critical research into and think critically about established categories and hierarchies of power and the role of media in reinforcing / challenging them. |
The students who have succeeded in this course; To demonstrate an understanding of the fundamental types, purposes, and the relevance of communication; To define the key terms, theories and concepts related to media studies; To problematize “media,” by understanding them not as monolithic, but rather a series of Interrelated structures like history, economy, politics and culture; To describe the various ways that audiences use media in their lives; To demonstrate an understanding of evolving media technologies and relevant issues and trends; To historicize and trace how media has become what they are today and their potential futures To apply key theoretical approaches to historical and contemporary cases. |
The course covers introductory topics in the field of mass communication including the definitions of communication, mass communication, mass media, and culture, forms of media such as books, newspapers, magazines, film, television, radio, videogames and internet, and finally their supporting industries with an emphasis on public relations and advertising. |
Week | Subject | Related Preparation |
1) | An Overview of the Course Content, Objectives, Learning Methods, and Assignments. | |
2) | -Kültür ve Medya Okuryazarlığı - Sosyal Bilimlerde Diğer Temel Kavramlar | |
3) | Introduction to Mass Communication II | Baran, pp. 18-29, 34-42, 47-51 |
4) | Forms of Media: Books | Baran, pp. 55-76 |
5) | Forms of Media: Newspapers | Baran, pp. 85-101 |
6) | Forms of Media: Magazines | Baran, pp. 115-127 |
7) | Forms of Media: Film | Baran, pp. 139-160 |
8) | Forms of Media: Radio and Television | Baran, pp. 171-179, 194-197, 203-219 |
9) | Forms of Media: Videogames | Baran, pp. 237-243 |
10) | Forms of Media: The Internet | Baran, pp. 250-253, 261-280 |
11) | Supporting Industries I: Public Relations | Baran, pp. 297-314 |
12) | Supporting Industries II: Advertising | Baran, pp. 323-346 |
13) | Discussion topics | |
14) | Review for the final exam |
Course Notes / Textbooks: | (1) Baran, Stanley J. (2012) Introduction to Mass Communication: Media Literacy & Culture (7th Edition), New York: McGraw-Hill. (2) Fiske, J. (1990) Introduction to Communication Studies (2nd Edition), London: Routledge. (3) Baran, Stanley J. & Davis, Dennis K. (2015) Mass Communication Theory: Foundations, Ferment and Future (7th Edition), Belmont: Thomson. (4) ADDITTIONAL ARTICLES + VIDEOS + PODCASTS |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 2 | % 60 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Homework Assignments | 1 | 3 | 3 |
Midterms | 1 | 4 | 4 |
Final | 1 | 6 | 6 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 1 |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 2 |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 2 |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 2 |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 5 |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 4 |