| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4312 | IDA-KID Kurumsal İletişim Konuları | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations. |
|
The students who have succeeded in this course; 1) Students will be able to define the differences and similarities between public relations and corporate communication. 2) Students will be able to identify the meaning of reputation, corporate identity and corporate image. 3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies. 4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news. 5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations. 6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices. 7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations. 8) Students will be able to evaluate the best practices of corporate public relations. 9) Students can connect the relations between corporate public relations and corporate communication. |
| This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion. |
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Culture-Art Communication | |
| 3) | International Communication, Leader Communication | |
| 4) | Issue Management | |
| 5) | Media Relations | |
| 6) | Social Media | |
| 7) | Sports Communication | |
| 8) | Financial Communication | |
| 9) | Crisis Management | |
| 10) | Event Management | |
| 11) | Internal Communication | |
| 12) | Social Responsibility, assignment for the final project | |
| 13) | Research, Measurement | |
| 14) | Review of the semester |
| Course Notes / Textbooks: | |
| References: | Paul Argenti (2008) Corporate Communication |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Project | 1 | % 50 |
| Midterms | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 15 | 41 |
| Project | 11 | 29 |
| Final | 1 | 4 |
| Total Workload | 116 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |