COP4312 IDA-KID Kurumsal İletişim KonularıBahçeşehir UniversityDegree Programs MANAGEMENT ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MANAGEMENT ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4312 IDA-KID Kurumsal İletişim Konuları Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components: None
Course Objectives: This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations.


Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the differences and similarities between public relations and corporate communication.
2) Students will be able to identify the meaning of reputation, corporate identity and corporate image.
3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies.
4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news.
5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations.
6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices.
7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations.
8) Students will be able to evaluate the best practices of corporate public relations.
9) Students can connect the relations between corporate public relations and corporate communication.

Course Content

This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Culture-Art Communication
3) International Communication, Leader Communication
4) Issue Management
5) Media Relations
6) Social Media
7) Sports Communication
8) Financial Communication
9) Crisis Management
10) Event Management
11) Internal Communication
12) Social Responsibility, assignment for the final project
13) Research, Measurement
14) Review of the semester

Sources

Course Notes / Textbooks:
References: Paul Argenti (2008) Corporate Communication

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Project 1 % 50
Midterms 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 15 41
Project 11 29
Final 1 4
Total Workload 116

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems.
2) identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose.
3) Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4) Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively.
5) Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems.
6) Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently.
7) Demonstrate effective communication skills in both oral and written English and Turkish.
8) Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself.
9) Develop an awareness of professional and ethical responsibility.
10) Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions.
12) Develop effective and efficient managerial skills.