| PSYCHOLOGY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4312 | IDA-KID Kurumsal İletişim Konuları | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations. |
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The students who have succeeded in this course; 1) Students will be able to define the differences and similarities between public relations and corporate communication. 2) Students will be able to identify the meaning of reputation, corporate identity and corporate image. 3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies. 4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news. 5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations. 6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices. 7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations. 8) Students will be able to evaluate the best practices of corporate public relations. 9) Students can connect the relations between corporate public relations and corporate communication. |
| This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion. |
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Culture-Art Communication | |
| 3) | International Communication, Leader Communication | |
| 4) | Issue Management | |
| 5) | Media Relations | |
| 6) | Social Media | |
| 7) | Sports Communication | |
| 8) | Financial Communication | |
| 9) | Crisis Management | |
| 10) | Event Management | |
| 11) | Internal Communication | |
| 12) | Social Responsibility, assignment for the final project | |
| 13) | Research, Measurement | |
| 14) | Review of the semester |
| Course Notes / Textbooks: | |
| References: | Paul Argenti (2008) Corporate Communication |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Project | 1 | % 50 |
| Midterms | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 15 | 41 |
| Project | 11 | 29 |
| Final | 1 | 4 |
| Total Workload | 116 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. | |
| 2) | Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. | |
| 3) | Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives | |
| 4) | Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). | |
| 5) | Employ ethical sensitivity while doing assessment, research or working with groups. | |
| 6) | Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). | |
| 7) | Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. | |
| 8) | Attain preliminary knowledge for psychological measurement and evaluation. | |
| 9) | To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. | 3 |