| GASTRONOMY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
|
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
| This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
| Week | Subject | Related Preparation |
| 1) | Introduction to course | |
| 2) | New Media, New Communication | |
| 3) | Influencer Marketing | |
| 4) | Sports Communication | |
| 5) | Corporate Communication | |
| 6) | Crisis Communication | |
| 7) | Online Communication _ Midterm Exam | |
| 8) | Marketing Communication and Brand Management | |
| 9) | Leader Communication | |
| 10) | Media Communication | |
| 11) | Corporate Social Responsibility | |
| 12) | Topic and Agenda Management | |
| 13) | Financial Communication | |
| 14) | Internal Communication |
| Course Notes / Textbooks: | Presentations of Bersay |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 76 |
| Midterms | 1 | 3 |
| Final | 1 | 4 |
| Total Workload | 125 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
| 2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
| 3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
| 4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
| 5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
| 6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |