COP4301 Bersay İletişim Enstitüsü Proficiency CommunicationBahçeşehir UniversityDegree Programs SPEECH AND LANGUAGE THERAPYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SPEECH AND LANGUAGE THERAPY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4301 Bersay İletişim Enstitüsü Proficiency Communication Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s): Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components: None
Course Objectives: Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to course
2) New Media, New Communication
3) Influencer Marketing
4) Sports Communication
5) Corporate Communication
6) Crisis Communication
7) Online Communication _ Midterm Exam
8) Marketing Communication and Brand Management
9) Leader Communication
10) Media Communication
11) Corporate Social Responsibility
12) Topic and Agenda Management
13) Financial Communication
14) Internal Communication

Sources

Course Notes / Textbooks: Presentations of Bersay
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 76
Midterms 1 3
Final 1 4
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.