MANAGEMENT OF HEALTH (TURKISH) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
Recommended Optional Program Components: | None |
Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
Week | Subject | Related Preparation |
1) | Introduction to course | |
2) | New Media, New Communication | |
3) | Influencer Marketing | |
4) | Sports Communication | |
5) | Corporate Communication | |
6) | Crisis Communication | |
7) | Online Communication _ Midterm Exam | |
8) | Marketing Communication and Brand Management | |
9) | Leader Communication | |
10) | Media Communication | |
11) | Corporate Social Responsibility | |
12) | Topic and Agenda Management | |
13) | Financial Communication | |
14) | Internal Communication |
Course Notes / Textbooks: | Presentations of Bersay |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 76 |
Midterms | 1 | 3 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. | 3 |
2) | To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. | 3 |
3) | To use life-long learning, problem-solving and critical thinking skills. | 3 |
4) | To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. | 2 |
5) | To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. | 2 |
6) | To have skills for planning training programs and projects according to health education needs of individual, family and the community. | 2 |
7) | To be sensitive to health problems of the community and to be able to offer solutions. | 2 |
8) | To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. | 2 |
9) | To have skills for research, planning and practice about health systems and health information systems field within national and international level. | 2 |
10) | To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. | 2 |
11) | To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. | 2 |
12) | To be a role model with contemporary and professional identity. | 2 |