COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
Recommended Optional Program Components: | None |
Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
Week | Subject | Related Preparation |
1) | Introduction to course | |
2) | New Media, New Communication | |
3) | Influencer Marketing | |
4) | Sports Communication | |
5) | Corporate Communication | |
6) | Crisis Communication | |
7) | Online Communication _ Midterm Exam | |
8) | Marketing Communication and Brand Management | |
9) | Leader Communication | |
10) | Media Communication | |
11) | Corporate Social Responsibility | |
12) | Topic and Agenda Management | |
13) | Financial Communication | |
14) | Internal Communication |
Course Notes / Textbooks: | Presentations of Bersay |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 76 |
Midterms | 1 | 3 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |